【摘 要】
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Based on the related research on consumer satisfaction of domestic and foreign scholars,study and analyze the factors affecting consumer satisfaction of online shopping clothing from the perspective o
【机 构】
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Fashion Institution,Shanghai University of Engineering Science,Shanghai,201620,China
【出 处】
：
2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛
论文部分内容阅读
Based on the related research on consumer satisfaction of domestic and foreign scholars,study and analyze the factors affecting consumer satisfaction of online shopping clothing from the perspective of product and service,providing the reference for online apparel retailers to improve the consumer satisfaction of online shopping clothing.Focus on 246 college students with experience of online shopping clothing as the empirical object.According to the factor analysis and regression analysis of the survey data,it finds that products price/style and quality/size product image including,merchants service and logistic companys service all have significant positive impact on consumer satisfaction of online shopping clothing.Furthermore,the influence of logistic companys service is greatest among them,followed by merchants service,products quality/size and price/style.
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