Many companies are considering factors such as climate change and environmental sustainability as part of their strategy to gain more visibility among responsible consumers.The significance of this research relies on the fact that the upcoming generations are going to face a drastic reality if we do not take important actions immediately.Even the luxury industry has to implement sustainable approaches（e.g.environmentally friendly packages,limited use of chemicals,recycled materials）to cut down carbon emission and improve the actual situation with the satisfaction of social and environmental needs（Caniato,2012）.Each company in this industry can implement sustainable practices and tackle social and environmental issues by finding new ways to produce their products.Unfortunately,appropriate measures entail high switching costs and take too much time,so through their buying power,a good trigger point has to come from responsible consumers.An increasing number of new affluent customers belonging to an emerging worldwide elite have received a better education and are more concerned with social and environmental issues.Interestingly,the perception of success is changing and most consumers expect that luxury brands take relevant actions to tackle these environmental and social issues.Nowadays,several studies have shown an increasing amount of new consumers want to be acknowledged about the entire process of production,from where the product was made and even if each component is environmentally friendly or not.This might be because people belonging to this particular group want to be socially responsible.A study has shown that people with higher education care more about the environment and they also are willing to pay a higher price for greener products（Kim and Damhorst,1998）.Thus,to meet this trend,companies have to implement significant sustainable actions and find a balance between environmental,social,and business needs（Vigneron and Johnson,2004）.To achieve better sustainable luxury management,companies are putting more effort into every phase of the product life-cycle such as sourcing,manufacturing,operations,marketing,etc.（Guercini and Ranfagni,2013）.Nowadays,we are slowly getting used to seeing words such as luxury and sustainability together,but many people still consider them as an oxymoron.Luxury is a word that comes from the ancient Latin language "Luxus" which generally assumes the meaning of excess or waste.Luxury products are considered higher in quality,and therefore they are considered more expensive and exclusive.Consumers of these products are generally considered people with higher social status.At the other hand,the Brundtland report describes sustainability as: “meeting the needs of the present generation without sacrificing the future generation’s ability to meet their needs”（WCED,1987）.Talking about the structure of this dissertation after the introduction part,there is an analysis of the current knowledge in the academic world in the literature review.I believe that is necessary to understand first the general background of the luxury industry with an overview of the current economic situation.Then,it is time to get more in detail with analysis of the specific sector of this industry,the watch and jewelry sector.According to the WWF report of2018,in this sector,the process with the major impact on the environment was the supply chain with actions such as mining,extraction,trading,etc.The World Gold Council reported in 2017 that almost 53% of the global demanded gold came from the watch & jewelry sector,while investment institutions accounted for 30%and central banks only 9%.Once the business side has been analyzed,it is necessary to understand the luxury consumers’ perspective.New trends and shifting values of younger generations have to be considered since they will play an important role as future luxury consumers.Because of these shifting values,also the consumption behavior has to be analyzed to better understand which are the factors that influence these luxury consumers.The final section of the literature review will concentrate on developing new methods of incorporating sustainable luxury into business administration.Capitalism and neoliberal economics have laid the foundations in modern times for raising income and giving priority to GDP growth.Such convictions are founded on the premise that the economy is separate from the climate.In most business schools,students still learn economic concepts such as net present value（NPV）,return on investments（ROI）,or return on equity（ROE）.Therefore,many researchers introduced new frameworks for sustainable business practices.For instance,the Sustainable Luxury for Overall Well-being lays the groundwork for a holistic approach.The key criterion in the holistic philosophy is the aim of“well-being” and it can be divided into four aspects: overall life satisfaction,employment,health,and social justice（DEFRA,2006）.Since this research question is exploratory and aims to investigate a specific issue,the qualitative research methodology should be the most suitable approach.The main advantage of this method is that it can provide detailed information and insights into the phenomenon taken into consideration and case studies together with in-depth interviews will help to better understand each luxury company’s sustainable commitment.After gathering primary and secondary data,a crosscomparison of case studies will be useful to identify which are the factors that will determine their level of successful luxury sustainability.Furthermore,since the SLOW value creation model is used to analyze these case studies,the satisfaction of business and social value are used as factors to find out which case study aims to create sustainable luxury for overall well-being.The selection of case studies has been made on a specific sector of the luxury industry,the Watch & Jewelry sector.This decision was taken to minimize the degree of diversity between companies,therefore a focus on few factors of this niche market will avoid additional variables to influence the outcomes of this academic research.Differently from other areas of the luxury industry（such as luxury hospitality,luxury cruises,fashion industry,etc.）,the Watch and jewelry sector has been considered by Hashmi（2017）as the one with high potentials for luxury sustainability due to the nature and quality of materials used for luxury products.The company where I’ve had the internship has been useful to get in contact with three luxury companies.The representatives of these companies provided materials and information about their environmental and social engagement,and in-depth interviews with them have been useful to obtain additional insights into the luxury company.Findings drawn from the information of the previous process has been displayed on a table for a clearer understanding.The theoretical model of sustainable luxury the for overall well-being has been applied to explain what was the form of a continuous interaction of each case study.The various forms of sustainable dedication are Refined luxury,Thoughtful luxury,Self-indulgent luxury,and Sustainable luxury for overall wellbeing.These scenarios are displayed in a graph through the form of plots according to their capability to satisfy business and social values.Next,from the analysis of these case studies the following critical factors for successful luxury sustainability have been identified: transparency of value chain,use of responsible materials,Integration of sustainability into business practices,communication strategy,and collaboration with strategic partners.The inclusion of sustainability into business practices is probably the factor with major importance.Without top management which truly believes in integrating this sustainable commitment into its business core values,there is no starting point.A luxury company has to analyze which are the environmental and social issues that want to tackle and develop a strategy according to its characteristics.Next,also the collaboration with strategic partners and value chain transparency assumes significant roles in providing positive impacts.Through strategic collaborations,a luxury company can access specific knowledge for sustainable engagement and as a consequence adopt the right strategy.Increasing the transparency of their supply chain will generate added value for their luxury products and therefore gaining a competitive advantage.To satisfy the factor of using responsible materials,investments in R&D,and collaboration with strategic partners are necessary.Last,communication strategies are necessary to report achievements and sustainable engagement in a systematic way.Through third-party institutions,the legitimacy of this communication strategy will be assured.These outcomes are also supported by the results of the literature review.Since this dissertation tackles the research question through the implementation of a qualitative approach,its limitation could be the number of case studies.Companies with different types of sustainable commitments have been selected.According to their unique strategy,after a cross-comparison,the key factors for successful luxury sustainability have been identified.Yet,other factors might have influenced their success to better luxury sustainability.To make the outcomes more significant and reliable,a quantitative approach with a bigger sample should be considered for further studies.Next,another limitation could be the focus on only a specific niche sector of the luxury industry,watch and jewelry sector.That means that the key factors for successful luxury sustainability identified in this dissertation,might not be the same for other sectors of this industry.Therefore,to bring new knowledge to the academic world,similar research could be carried out on a bigger and more diversified number of luxury companies.