一、引言中国被公认为世界新兴的巨大市场,加入WTO之后,全球对中国的关注率进一步提升。在千军万马逐鹿中国市场的征程中,外国公司深感中国市场的复杂性和难以琢磨性。实际上,这不仅受中国文化差异因素影响所至,更是制度环境差异的产物。制度环境差异和核心是中国特色的市场化道路,既不同于西方 I. Introduction China is recognized as a huge new market in the world. After its accession to the WTO, the global concern over China has been further raised. In a mighty struggle to win the Chinese market, foreign companies are deeply impressed by the complexity and unpredictability of the Chinese market. In fact, this is not only affected by the differences in cultural factors in China, but also the result of institutional differences in the environment. The differences and the core of institutional environment are the marketization paths with Chinese characteristics, which are different from those in the West