技术手段是影响作品表达最重要的因素之一,优秀的传播作品可以利用先进的技术手段成功达到预期的传播目标,甚至引发意料之外的效果,被引申成为传播的典型范例。本文将从电影《疯狂动物城》入手,比较分析此作品在技术手段上相对于海内外其他作品的优势及突出特点,总结技术手段对影视作品传播效果的作用途径及影响。 Technical means is one of the most important factors that affect the expression of works. Excellent works of communication can use advanced technical means to successfully achieve the expected communication objectives and even lead to unintended effects, which has been cited as a typical example of communication. This article will start from the movie “Crazy Animal City”, and analyze the advantages and salient features of this work in comparison with other works both at home and abroad in this paper, and summarize the ways and effects of the technical means on the transmission of film and television works.