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泛媒体时代,消费者注意力分散,获取信息来源已多渠道多线化,互联网与电视媒体对冲,正面抢夺广告份额。媒体洗牌加剧,马太相应明显,弱者的生存空间不断被压缩。同质化严重的今天,特别是被弱化的省级地面媒体走出差异化之路,开辟出强有力的合作模式迫在眉睫。一、内容创新紧抓市场需求,由被动转主动省级媒体硬广投放模式已是过去式,如今植入以及内容营销已经成为未来广告主的投
Pan-media era, consumers distracted, access to sources of information has been multi-channel multi-channel, the Internet and television media hedging, positive grab advertising share. Media shuffles intensified, Matthew apparently, the weak living space is constantly being compressed. Homogenization serious today, especially the weakened provincial-level media on the ground out of the road of differentiation, open a strong mode of cooperation is imminent. First, the content innovation Grasping the market demand, from passive to active provincial-level media hard-line model is past tense, now implanted and content marketing has become the future of advertisers vote