论文部分内容阅读
全国许多县市都在举办各种名目的节庆活动,如何将节庆活动取得让群众满意、政府满意、商家满意的三赢效果确实是一件不容易的事。成功的节庆活动要遵循举办的规则。切合实际,打造品牌。举办节庆活动,一定要结合当地实际,紧扣当地经济特点、文化传统、区位优势等。广西百色田东芒果节就是结合当地盛产芒果,芒果是当地群众增加收入的重要产业,当地政府也在努力引导将芒果种值向优质化、产业化方向发展,努力打造为一个响当当的农业品牌。以广西为例,目前广西节庆活动有上百个,既有一县一节,又有一县多节
Many counties and cities in the country are holding festivals of various festivals. How to make festivals and activities satisfying the masses, satisfaction of the government and satisfaction of the businessmen is indeed a trivial task. Successful festivals follow the rules. Practical, build brand. To organize festivals, we must, in light of local conditions, closely follow the local economic characteristics, cultural traditions, location advantages and so on. Guangxi Baxong Tian Mango Festival is a combination of local rich mango, mango is an important industry to increase income of local people, the local government is also trying to guide the value of mango to high quality, industrial direction, and strive to create a resounding agricultural brand. Take Guangxi as an example. At present, there are hundreds of festivals in Guangxi, including one county and one county.