论文部分内容阅读
当烟花在北京幸福村艺术中心骤然升起,本年度最有创意的网球产品终于面世了,出现在发布会现场的12套带双方联合 Logo 的产品令人耳目一新,LI-NING+ATP,一种网球产品同时具有两个商标,这本身就是一个大胆新奇的创意,何况这个创意还是地道的中国制造。更值得一提的是,LI-NING+ATP 不仅仅是颠覆着传统的 LOGO 法则和体育产业合作法则,它更加透露出网球运动在中国的强大生命力。“李宁公司与 ATP 的品牌合作,将在中国网球领域发挥最重要的,同时也是非常强大的影响力。”这是在李宁公司签约 ATP 中国官方市场合作伙伴发布会上,ATP执行董事长兼总裁德维尔斯先生这样说。合作源起大师杯,在去年的大师杯期间,李宁公司生产的大师杯特许服装,虽然产品定价会比同品质的产品要高出不少,但是在非常短的时间内就销售一空,供不应求。而今年,李宁干脆就把 ATP 的标志堂堂正正印在了自己的衣服上。这是李宁朝专业化国际化轨道上前进的一大步,2004年6月,李宁公司与西班牙男、女篮签约;2005年1月,李宁公司同 NBA 签约,成为 NBA 官方市场合作伙伴;2006年1月同 NBA 球员达蒙·琼斯签约。
When fireworks rose suddenly in the Beijing Art Center of Happiness Village, the most innovative tennis products of this year were finally released. The 12 sets of products with the joint Logo displayed at the conference were refreshing. LI-NING + ATP, a tennis The product also has two trademarks, which in itself is a bold and innovative ideas, not to mention the creative or authentic Chinese made. It is worth mentioning that, LI-NING + ATP is not only subvert the traditional LOGO law and sports industry cooperation rules, it reveals the strong vitality of tennis in China. “Li Ning’s brand cooperation with ATP will play the most important and very powerful influence in the field of tennis in China.” "This is when Li Ning signed ATP China official market partner conference and ATP Executive Chairman Mr. De Weiers, president and CEO, said. Source of cooperation since the Master Cup, Masters Cup last year, Li Ning produced the Master Cup licensed clothing, although the product pricing will be much higher than the same quality products, but sold in a very short period of time, in short supply. This year, Li Ning simply put the ATP logo dignified and printed on their own clothes. This is a big step forward for Li Ning’s move towards a specialized internationalization. In June 2004, Li Ning signed a contract with Spanish men’s and women’s basketball teams. In January 2005, Li Ning signed a contract with the NBA to become the official market partner for the NBA. 2006 January January signed with NBA player Damon Jones.