布朗(Brown)和列文森(Levinson)的面子理论是用于论述和诠释礼貌现象的人际关系理论。但是,该理论建立在西方文化基础上,因此难免招致中外学者质疑其跨文化普遍性问题。在中西方文化中,“面子”具有不同的文化特征。探讨和对比不同文化面子文化的差异,有助于消除东西交流中的障碍,从而有效促进跨文化交流。 Brown and Levinson’s face theory is a theory of human relations that discusses and interprets the phenomenon of politeness. However, based on the western culture, this theory inevitably invites Chinese and foreign scholars to question its cross-cultural universality. In Chinese and Western cultures, “face ” has different cultural characteristics. To explore and compare the differences between cultures of different cultures helps to eliminate obstacles in the exchange of things and effectively promote intercultural communication.