一个人有钱了,往往容易变得急躁。如今的广告客户也是如此,手里有些银子,便没有耐心听太多。一边拿了钱袋在那儿晃悠着吊人胃口;一边问一些深不可测的问题,还急着要人给出简短的回答。常提的问题如:打赢广告战的命门在哪里?我就亲历过这样的场面:一个饮料行业的大人物用这个问题把广告公司漂亮的女AE弄得脑袋短路嘴巴停电,令其不得不含泪退出。打赢广告战的命门在哪里?这是一个世界性和永久性的难题。不过,我这里有一个段子,似乎可以 A person rich, often easy to become impatient. The same is true of today’s advertisers, some of the money in the hands, they have no patience to listen too much. While holding a purse swaying hanging appetite; while asked some unfathomable questions, but also in urgent need of people to give a brief answer. Often mention the question: where to win the advertising campaign where? I have experienced such a scene: the beverage industry, the big man with this problem to the advertising company beautiful female AE made head short-circuited mouth power outage, so that it had to Tears quit. Where is the lifeblood of winning an advertising campaign? This is a worldwide and permanent puzzle. However, I have a paragraph here, it seems plausible