历时10届的龙玺环球华文广告奖于1998年成立,并逐步发展成了亚太地区极具影响力和号召力的国际广告盛会。2006年共有影视广播参赛作品381件、户外参赛作品339件参于角逐,来自香港、台湾、新加坡、马来西亚、纽约、上海、北京、广州及中国大陆其它地区共计74家参赛公司一起“笑傲江湖”,力取龙玺全场大奖。评审团最终于2007年1月13日在厦门评出各类奖项。 The 10th Long Xi Global Chinese Advertising Awards was established in 1998, and gradually developed into a very influential and appeal of the Asia Pacific International Advertising event. In 2006, there were 381 film and television broadcast entries and 339 outdoor entries participating in the competition. A total of 74 participating companies from Hong Kong, Taiwan, Singapore, Malaysia, New York, Shanghai, Beijing, Guangzhou and other parts of mainland China together with “Swordsman ”, Long Xi won the Grand Prix. The jury eventually awarded all kinds of awards in Xiamen on January 13, 2007.