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伴随我国经济的繁荣发展和对外开放程度的空前增大,被称为朝阳产业的会展业已经成了带动一个城市经济发展的主要产业。在泸州市,会展行业也日益受到重视。其行业地位明显、城市配套设施齐全、基础场馆建设充分,但同时也存在会展企业竞争力不强,从业人员不专业的不足。本文总结泸州市会展业发展的优劣条件,提出了以白酒产业发展为前提和依托、以“办活动”为带动和主流、以市场运作为方向和主导、以培养会展人才的几点建议,目的在于探索一条适合泸州会展业可持续发展之路,同时也为其他同类城市会展业发展提供一定的参考和借鉴。
With the prosperity and development of our economy and the unprecedented increase of the degree of opening to the outside world, the convention and exhibition industry known as the sunrise industry has become the major industry that drives the economic development of a city. In Luzhou, the exhibition industry is also increasingly valued. Its industry status is obvious, the city has complete supporting facilities, and the construction of basic venues is sufficient. However, there are also some problems such as lack of competitiveness of convention and exhibition enterprises and unprofessional employees. This article summarizes the advantages and disadvantages of the development of the MICE industry in Luzhou, and puts forward some suggestions on how to develop the liquor industry based on the premise and relying on the development of the liquor industry, taking “doing activities” as the driving force and mainstream, taking the market operation as the direction and leading Suggestions, the purpose is to explore a suitable Luzhou MICE industry sustainable development, but also for other similar convention and exhibition industry to provide some reference and reference.