目前国内大环境经济增长方式在转变,各个产业面临升级瓶颈,重卡行业经过十多年的高速发展,市场容量趋于饱和,而产品单一、产能过剩、恶性降价竞争等问题则早已凸显,只是近几年政策支持下火爆的市场掩盖了这些危机。华菱重卡以前瞻性的战略眼光,在危机到来之前推动差异化竞争战略,在细分市场挖掘到新蓝海。其代表产品轻量化星凯马产品已经顺势推出,以“品质为先、高效节油”的轻量化星凯马产品在赢得新老用户青睐的同时,更是在业界树立起一 At present, the environment for economic growth in China is changing and all industries are faced with the bottleneck of upgrading. After more than a decade of rapid development in the heavy truck industry, market capacity tends to be saturated. Issues such as single product, overcapacity and vicious price competition have long been highlighted, The hot markets for years of policy support mask these crises. Valin Heavy Truck forward-looking strategic vision, in the crisis before the introduction of competitive differentiation strategy, mining in the market segment of the new blue ocean. Its representative products lightweight Star kaima products have been homeopathic launched to “quality first, efficient fuel economy,” the lightweight Star Kiama products in the old and new users to win the favor, but also in the industry to establish a