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一、战略指导思想 以市场经济理论为指导,改革管理体制,转换企业机制,建立规范市场,加大促销力度,强化产品开发,逐步建立与市场经济发展相适应,高效益、市场化的旅游产业结构体系。 二、战略重点和措施 1.以体制改革为中心,建立强有力的竞争机制 旅游体制改革的基本点,一是旅游局面向全社会,实行行业管理;二是适应市场需求,建立精干的旅游管理机构,树立管理权威;三是变对企业的直接管理为间接管理,放开搞活。三者的结合是完善、规范的市场。
I. Strategic guiding ideology Guided by the theory of market economy, we should reform the management system, transform the corporate mechanism, establish a standardized market, step up promotional efforts, and strengthen product development, and gradually establish a tourism industry that is compatible with, highly efficient and marketized by the market economy Structural system. Second, the strategic priorities and measures 1. To institutional reform as the center and establish a strong competitive mechanism Tourism system reform, the basic point, First, the Tourism Bureau for the whole society, the implementation of industry management; second is to adapt to market demand, the establishment of lean travel management Institutions, establish the authority of management; third is to change the direct management of enterprises for indirect management, let it go. The combination of the three is perfect, standardized market.