我一个人走进电梯,电梯门在身后合上。我等啊等,一点儿动静都没有。过了几分钟,我恍然大悟:“电梯不懂你的心,得自己按钮。”你和我的脑子里都装了太多的东西,所以常常忘掉了自己正在做什么。我们是过多的选择下的不幸的牺牲品:要做的事太多,时间又总是太少。这是个普天下皆存的问题。我干吗要讲这些呢?就是为了提醒你大多数广告人忘记了的一件事:顾客很少会注意你 I walked into the elevator alone, closing the elevator door behind me. I wait, wait, no movement at all. After a few minutes, I suddenly realized: “The elevator does not understand your heart, have their own button. ” You and my mind are filled with too many things, so often forget what they are doing. We are the unfortunate victim of too many choices: too much to do and too little time. This is a problem all over the world. What do I do about it? It’s to remind you of what most advertisers forget: Customers seldom pay attention to you