中国的广告业发展很快,广告业的竞争越来越激烈,媒体的广告经营者和广告公司都感到目前的广告很难做。其实,所谓难做,无论是对于广告公司还是对于媒体经营者来说,归根结底就是规范问题。电视方面有线、无线的合并使他们之间的竞争消失了,但从另一个角度来讲,因为是机构改革,同时也存在着各台管理的机构不太一样,就有可能造成一些不规范的问题。例如, China’s advertising industry has developed rapidly, and the competition in the advertising industry is getting more and more intense. Both media advertising agencies and advertising agencies feel that the current advertising is very difficult to do. In fact, the so-called difficult to do, whether it is for advertising companies or media operators, the final analysis is to standardize the problem. The cable television and wireless mergers have made the competition between them disappear. But from another perspective, because it is an institutional reform and there are also various agencies under different management, it is possible to create some non-standard problem. E.g,