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随着社会多元化发展,艺术产业不断扩大,我国的高等职业艺术设计教育逐渐成为走向各类学校的舞台,而广告设计专业在艺术设计课程中占有十分重要的地位。如何进一步提高高等职业教育广告专业实践教学质量,提高广告专业人才培养质量,笔者作为一名高职广告专业教师,对当前高职职业教育的广告设计专业的实践教学方法进行了一些思考。
With the diversified development of society, the art industry has been expanding constantly. Our higher vocational art and design education has gradually become the stage to go to all kinds of schools. The advertising design profession occupies a very important position in the art design course. How to further improve the teaching quality of advertising professional in higher vocational education and improve the quality of advertising professional training, the author as a vocational advertising professional teachers, the current vocational education of advertising design professional practice teaching methods are some thinking.