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网络传播的巨大威力已经有目共睹。其挖掘事实的监督功能、聚集人气的集合功能、煽动情绪的动员功能等,远远超越传统媒体的功能在诸多网络舆论事件中皆有明显表现。然而现有对网络舆论的研究,或多从个案出发或停留于感觉层面,缺乏系统、全面的案例剖析,在广度与深度上都不足以揭示网络舆论发展的本质与规律。本研究力求对有史以来重大的网络舆论案例进行系统分析,案例选择标准有二:第一,谷歌与百度两大搜索引擎上出现相关
The immense power of Internet communication is already evident to all. Its function of monitoring the mining facts, gathering popular gathering functions and mobilizing emotional mobilization functions are far beyond the traditional media functions in many online media events have obvious manifestations. However, there is no systematic and comprehensive case analysis of the existing research on online public opinion, either from the individual case or the sensation level. Neither the breadth nor the depth are enough to reveal the essence and law of the development of online public opinion. This study tries to make a systematic analysis of the major network public opinion cases ever made. There are two case selection criteria: First, there are correlations between Google and Baidu search engines