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美国著名未来学家奈斯比特指出:“未来的竞争是管理的竞争,竞争的焦点在于每个社会组织内部成员之间及其与外部组织的有效沟通上”。现代企业处于飞速发展的信息时代,市场和企业间以及企业内部各种情报、信息的采集和传递对于组织的有效运行具有举足轻重的作用。正如人体的血液循环一样,缺乏有效的沟通,组织的生命就会趋于消亡。
The famous American futurist Naisbitt pointed out: “The future competition is the competition of management. The competition focuses on the effective communication among the members within each social organization and between them and external organizations.” Modern enterprises are in a rapidly developing information age, and all kinds of intelligence and information gathering and transmission among markets and enterprises as well as inside enterprises are very important to the effective operation of an organization. Just as the body’s blood circulation, lack of effective communication, the organization’s life will tend to die.