论文部分内容阅读
任何民族的汽车工业都必然经历一个激烈竞争的阶段,整个60年代日本汽车业便爆发了一场被后人称之为“B·C战争”的竞争,对垒的两军是B方—日产蓝鸟(Bluebird)、C方—丰田光冠(Corona)。 在1960～1961年,日本轿车市场一度被蓝鸟独霸,行驶在路上的轿车八成是蓝鸟。1963年“B军”添了新军—蓝鸟410,但它却导致“B军”市场占有率的缩小,原因是外型虽然有变化但性能并没有提高。日产公司这一更新换代的接力棒交替失误,于是马上着手改进,如提高发动
Any national automotive industry will inevitably undergo a period of intense competition throughout the 1960s the Japanese auto industry broke out later claimed by the so-called “BC war” competition, the two armies confrontation is the B side - Nissan Blue Bluebird, Party C - Corona. In 1960 ~ 1961, the Japanese car market was dominated by the Bluebird, driving the car on the road Bacheng Blue Jays. In 1963, the “B Corps” added a new army, the Bluebird 410, but it led to a decrease in the market share of the “B-Army” because its appearance did not change despite its appearance. Nissan replacement baton alternating turnovers mistakes, so immediately proceed to improve, such as improving the launch