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随着社会经济发展和环境的改善,旅游业将成为经久不衰的黄金产业,发展前景十分广阔。宁夏是旅游业后发地区,由于社会经济总体发展水平低,人们对旅游业发展的许多问题认识不深入,开发定位缺乏准确,其丰富的旅游资源尚未充分开发,旅游产业结构低级无序,聚合质量差,产业市场发育水平低,在经济关系上比较强地依附于其他产业和其他地区。在旅游产业快速发展和竞争激烈的形势下,用SWOT方法客观准确地分析宁夏旅游业具有的优势、劣势、机会和威胁,可以为政府及其管理部门制定旅游业发展战略、经营者制定策略提供科学的依据。
With the socio-economic development and environmental improvement, tourism will become an enduring gold industry with a bright future. Due to the low level of social and economic development in general, people are not familiar with many problems of tourism development, lack of accurate development orientation, rich tourism resources have not yet been fully developed, and the tourism industry has a low level of disorder and aggregation Poor quality, low level of development in the industrial market, and strong dependence on other industries and other regions in economic relations. Under the situation of rapid development and intense competition in the tourism industry, SWOT method can objectively and accurately analyze the advantages, disadvantages, opportunities and threats posed by tourism in Ningxia so as to formulate a tourism development strategy for the government and its management departments and formulate strategies for operators Scientific basis.