一个大型企业的市场销售模式是随着宏观的市场经营环境、企业内部的经营管理和企业所生产的产品特征,三要素之间相互作用的动态平衡结果,而其核心就是在选择该销售模式后,在一定时期内,企业能够有效掌控市场的情况下,以最低的销售成本将其产品销售给潜在的消费者,实现其持续盈利最大化。 The marketing model of a large enterprise is the dynamic equilibrium result of the interaction between the three elements along with the macro market management environment, the internal management and operation of the enterprise and the product features produced by the enterprise. The core of the marketing model is that after selecting the sales model , In a certain period of time, enterprises can effectively control the market situation, with the lowest cost of sales of their products to potential consumers, to achieve its continued profit maximization.