举办奥运会恰似一场吸引境外游客的中国推介会。现代奥运会举办的经验表明,在奥运综合效应中,旅游效应是最直接、最显著、最持久的。今年以来,中国旅游遇到了前所未有的困难,雨雪冰冻灾害、“3·14”事件、汶川大地震等事件发生、“五一”长假的取消以及国际消费市场疲软,都给中国的旅游市场增添变数。但奥运会 Holding the Olympic Games is like a Chinese promotion to attract foreign tourists. Experiences held by the modern Olympic Games show that the tourism effect is the most direct, significant and long-lasting in the comprehensive effects of the Olympic Games. Since the beginning of this year, China has encountered unprecedented difficulties in tourism. The events such as the snow and ice disaster, the “March 14” incident and the Wenchuan earthquake, the cancellation of the “May Day” holiday and the weakening of the international consumer market all gave China The travel market to add variables. But the Olympic Games