本文主要探讨商品营销中几个重要问题,新产品上市成功低的原因,热产品的形成机制,商品谋划阶段、起步阶段、成长阶段、成熟阶段的营销策略,供同行参考。 This article mainly discusses several important issues in the marketing of goods, the reasons for the low success rate of the listing of new products, the formation mechanism of the hot products, the marketing strategy of the product planning stage, the initial stage, the growth stage and the mature stage, for the peer reference.