在市场经济条件下,企业为了开拓市场,增加效益,实施品牌战略无疑是成功之举。作为最基层的蜂农和从业人员,更愿意看到整个蜂产品行业被宏观地拉动起来。近来,为了争夺市场,一些企业通过行业报刊对下面蜂农零售蜂蜜的的行为进行指责:某某的蜂蜜买不得;某某城市将把走街串巷的蜂? In a market economy, enterprises in order to open up the market and increase efficiency, the implementation of brand strategy is undoubtedly the success of the move. As the grassroots beekeepers and practitioners, are more willing to see the entire bee products industry is macro-driven. Recently, in order to compete for the market, some companies accused the following beekeepers of retail honey through industry newspapers and magazines: a certain amount of honey can not be bought;