新闻传播学是一门实践性很强的学科,其培养目标和教学内容必须针对现代传媒与社会的需要而设定,并根据实际情况改进教学方案,以使新闻传播教育跟上急遽变化的传媒发展形势。一、传媒产业化浪潮丰富了新闻传播教育理念传媒产业化是一个国际化的必然趋势,随着产业化进程的加快,中国传媒业已开始通过自身重组和外部扩张的多种形式,寻求更强大的资本支持,向集团化、规模化、融合化方向 Journalism and communication is a highly practical subject. Its training objectives and teaching content must be tailored to the needs of the modern media and society, and teaching programs should be improved based on the actual situation so that journalism and education can keep up with the rapidly changing media Development situation. First, the wave of industrialization of the media has enriched the concept of news media education The industrialization of the media is an inevitable trend of internationalization, with the acceleration of industrialization, the Chinese media industry has begun through its own restructuring and external expansion of various forms, to seek more powerful Capital support, to the group, scale, integration of the direction