旅游景区在发展时受季节的影响,会出现淡季以及旺季,如何在淡季开展营销提高旅游景区的吸引力进而促进旅游景区的发展成为旅游景区亟待解决的问题,文章主要分析了旅游景区在淡季营销的具体策略,希望能够为旅游景区的发展提供一定的帮助。 The development of tourist attractions in the season affected by the season, there will be off-season and peak season, how to carry out marketing in the off-season to enhance the attractiveness of tourist attractions and thus promote the development of tourist attractions become tourist attractions urgent issues to be solved, the paper analyzes the tourist attractions in the off-season marketing The specific strategy, hoping to provide some help for the development of tourist attractions.