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很多人认为,商标申请注册成功之后,就万事大吉了。然而,事实上,注册商标如果不当使用也可能侵权。我们先来了解一个经典案例:2011年9月,明仁公司成功申请注册了“名仁”商标,使用范围为第32类商品。该公司所生产销售的“名仁(空格)苏打水”产品在国内市场具有较高知名度,并且,其为此也投放了大量的广告宣传。然而,一家名为“友趣”的公司于2014年10月成功申请注册了“名仁苏”商标,核定使用范围也是第32类商品。此外,该公司还申请注册了“打水”商标,该商标申请已由国家商标局受理,但尚未核准注册。
Many people think that after the successful registration of a trademark application, everything will be fine. However, in fact, a registered trademark may infringe if used improperly. Let us first understand a classic case: In September 2011, Ming Ren company successfully applied for registration of the “Mingren” trademark, the scope of use for the 32 categories of goods. The company’s “Renren (Space) Soda Water” product, which is produced and sold by the company, enjoys a high reputation in the domestic market and has also put a large amount of advertising on the site. However, a company named “Friendship” successfully applied for the trademark “RenRen Su” in October 2014 and the approved scope of application is also the 32nd category. In addition, the company also applied for registration of the “Shui Shui” trademark, the trademark application has been accepted by the State Trademark Office, but has not yet approved the registration.