在文化产业和创意产业基础上诞生的文化旅游创意产业,是以文化旅游、创意元素和知识产权为核心内容的新型产业形态,是我国新的经济形势之一,具有非常广阔的发展空间。其行业范围与文化产业大致相同,但实质和内涵还是存在一定的区别,需要构建新的运行机制和认定指数体系,促进文化旅游创意产业的繁荣发展。因此,本文论述了文化旅游创意旅游产业及其产品认定的指数体系,为其产品认定和产业发展提供参考意见。 The cultural tourism creative industry, which is born on the basis of cultural industries and creative industries, is a new type of industry based on cultural tourism, creative elements and intellectual property. It is one of the new economic situations in our country and has a very broad space for development. The scope of its industry is roughly the same as that of its cultural industry, but there are still some differences in essence and content. It is necessary to establish a new operating mechanism and an index system to promote the prosperity and development of the creative industries of cultural tourism. Therefore, this article discusses the index system of cultural tourism creative tourism industry and its products identification and provides reference for its product identification and industrial development.