随着社会的不断发展,我国进入到了一个信息化的时代。传统的营销方式已经无法满足于现代人们的需求。互联网的发展让传统的营销面临着巨大的挑战,在互联网的世界里,网民的需求千奇百怪,人们愿意为了自己在虚拟世界的快感而花费大量金钱,这也潜在着巨大的商机,企业重视互联网的发展开展了许多创新的互联网营销。互联网营销也在广大网民的推动下成为了企业营销策略的必然。形成了庞大的电子商务环境,本文主要对电子商务环境下企业品牌管理进行了分析研究。 With the continuous development of society, our country has entered an era of informationization. Traditional marketing methods have been unable to meet the needs of modern people. With the development of the Internet, traditional marketing faces great challenges. In the Internet world, Internet users have different needs and people are willing to spend huge amounts of money for their pleasure in the virtual world. This is also a potential business opportunity for enterprises to attach importance to the Internet Development of many innovative Internet marketing. Internet marketing is also driven by the majority of Internet users has become an inevitable marketing strategy. Formed a huge e-commerce environment, this article mainly on e-commerce environment, corporate brand management conducted an analysis.