“人靠衣装,佛靠金装”,产品靠包装。随着产品的升级换代和人们消费水平的提高,产品包装越来越被重视。一个格调高雅、款式新颖、色彩亮丽的包装,作为“第一印象”,令人一见钟情,乃是激发购买欲的一个很有影响力的因素。正因为包装有如此魅力,所以企业将其当成市场竞争的一个筹码。但是任何事物都不能走极端,都要有个合适的“度”,包装亦是如此。有的企业走进了误区,不论“包”什么,“装”越来越豪华。比如几块月饼,竞相包上了锦盒、漆盒之类的“金装”;一瓶酒,也要搞什么水晶瓶,披金挂银的包装。“金装”这样华丽,身价自然不菲。成本之中,包装费比重 “People rely on clothes and Buddhas rely on gold.” Products rely on packaging. With the upgrading of products and the improvement of people’s consumption level, product packaging has become more and more important. An elegant, fashionable and brightly colored packaging, as a “first impression,” is love at first sight, but it is a very influential factor that stimulates the desire to buy. It is precisely because of the charm of packaging, so companies will regard it as a bargaining chip for market competition. However, everything can not go to the extreme, there must be a suitable degree, packaging is also the case. Some companies have entered a misunderstanding. Regardless of “packages,” “pretend” is becoming more and more luxurious. For example, a few moon cakes, competing for a box, lacquer box and the like “gold”; a bottle of wine, but also engage in what crystal bottle, silver covered with gold packaging. “Gold” is so gorgeous that the price is naturally high. Among the costs, the proportion of packaging fees