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工具是手臂的自然延伸整体渠道是企业能力的自然延伸设计并控制营销渠道的长度、宽度把握企业自己的命运一、整体渠道概念及其价值一个令人感兴趣的例子;理光公司为占领美国薄纸复印机市场,在美国建立了一个内部经销商数目虽不多,但实力强大的经销网络。为了组建这一网络,理光公司花费了不少投资,并为网络提供各种先进的管理技术和必须的各种配件和消耗材料。从一定角度看,理光公
Tool is the natural extension of the arm The overall channel is the natural extension of the ability of the enterprise to design and control the length and width of the marketing channel to grasp the company’s own destiny. An interesting example of the concept of the overall channel and its value; Ricoh to occupy the United States thin The paper copier market has established a strong distribution network with a small number of internal dealers in the United States. In order to form this network, Ricoh has spent a lot of investment, and provides the network with various advanced management techniques and necessary accessories and consumables. From a certain angle, Ricoh