近些年来,中国共产党党委机关报(以下简称党报)本体发展状况不尽人意,作为我国最重要的主流媒体,在报业市场上的边缘化趋势日趋明显。进入新世纪,毋庸讳言,党报的生存、发展环境发生了明显变化,如若不引起重视,党报在媒体市场中将有向边缘进一步滑移的可能。因此,我们必须迅速及时地研究对策,采取措施,保持党报的主流媒体地位,强化其在受众中应有的权威性和公信度,使党报在国内、国际传媒市场上占有中心和重要位置。一、新世纪影响党报生存环境的三项因素新世纪影响我国党报生存环境的因素,主要有三个: 1.全球一体化 In recent years, the party committee organ of the Communist Party of China (hereinafter referred to as party newspaper) has not achieved satisfactory results in its development. As the most important mainstream media in China, the marginalization trend in the newspaper market has become increasingly clear. In the new century, it goes without saying that the existence and development environment of the party newspaper have undergone significant changes. If it does not attract the attention of the party newspaper, the party newspaper will have the possibility of further slipping in the media market. Therefore, we must promptly study countermeasures and take measures to maintain the mainstream media status of the party newspapers and strengthen the authority and public credibility that should be placed on the audience so that the party newspapers will occupy a central and important position in the domestic and international media markets. I. Three Factors Affecting the Living Environment of Party News in the New Century There are three main factors that affect the living environment of party newspapers in the new century in the new century: 1. Globalization