《湖南日报》社18年前创办的《文萃报》,已从湘山楚地走向全国,成为全省期发量最大的报纸,其经济效益在全国同类报纸中位居前列,近3年上交利润每年递增20%以上,它是强手如林的湘报中的一块闪亮的品牌。以质取胜品牌出自质量。多年来,《文萃报》走过了从初创到发展再到成功之路,经历了一个不断成长的过程,一茬接一茬的办报者付出了大量的艰辛。有人说:“文摘类报纸容易办,是炒‘回锅菜’”。其实,并非如此,虽然文摘是摘取别人精华的东西,“回锅菜”也要炒出色香味,要讲究时效,选择政治思想内容好,符合时势大局的东西,还要合乎读者的口味,才有市场,说到底就是靠质量制胜。多年来,《文萃报》的人们不断积累了许多抓质量的经验。首先,要把好舆论导向关。所有的栏目摘什么,不摘什么,都要根据正面宣传为主的原则,按政治家办报的要求,体 The Hunan-based newspaper Wenbao Newspaper, founded 18 years ago, has gone from the Xiang Mountains to the whole country and became the newspaper with the largest amount in the entire province. Its economic benefits are among the top newspapers in the country in the past three years Pay more profits every year more than 20%, it is a shining hand in the Xiang Bao in a shiny brand. Quality to win the brand from quality. Over the years, the “Encyclopedia” has gone through the road from the start to the development and then to success, has undergone a process of continuous growth, stubble of the reporter to pay a lot of hardships. Some people say: “Digest newspaper easy to do, is fried ’return pot’ ”. Actually, this is not the case. Although abstracts are the essence of other people, they should also be used to highlight the scents. It is necessary to pay attention to prescriptions, to select contents that are good in political thinking and in line with the current situation and the overall taste of the readers. , Only the market, in the final analysis is to rely on the quality of victory. Over the years, “The Exposition” people have accumulated a lot of quality of experience. First of all, we must guide the good public opinion. All the columns picked what, do not pick what, according to the principle of positive publicity, according to the politicians to run the newspaper’s request, body