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本报告通过对国内不同地域、不同业务类型、不同属性及不同规模的近170家广告公司进行问卷调查,结合一定量的深度访谈,试图从广告公司基本运营状况、与广告主及媒体的合作关系、同业竞争策略等层面考察在中国的广告公司生存现状和发展趋势。
This report surveys nearly 170 advertising agencies in different regions, different business types, different attributes and different sizes in China. Combined with a certain amount of in-depth interviews, this report tries to analyze the basic operating conditions of advertising companies, the cooperation with advertisers and the media , Peer competition strategy and other aspects examine the status quo and development trend of advertising agencies in China.