日本三井公司的总经理池田成彬,常为人题写“德是根本,财是末端”八个字。它高度概括了池田成彬多年经商的成功经验。现代公关的创始人艾维·李也曾把企业利益同公众的利益相一致,作为公关工作的四大原则之首。 Shi Tiancheng, the general manager of Mitsui Co., Ltd. of Japan, often wrote the following words: “Germany is fundamental, finance is the end”. It highly summarizes the successful experience of Ikeda Cheng Bin’s many years of business. Ivy Lee, the founder of modern public relations, once matched the interests of the company with the interests of the public and ranked first in the four principles of public relations work.