“Persuasion”?and?“Identification”?are the core terms of Aristotle and Kenneth Burke’s rhetoric philosophy respectively.These two terms are compared here to show their differences and relations,and further shed some light on the differences and relations between Aristotle’s rhetoric and Burke’s new rhetoric. “Persuasion ”? And? “Identification ”? Are the core terms of Aristotle and Kenneth Burke’s rhetoric philosophy respectively.These two terms are in here to show their differences and relations, and further shed some light on the differences and relations between Aristotle’s rhetoric and Burke’s new rhetoric.