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随着网络传播的发展,多种网络应用方式尤其是微博得以充分运用,这大大促进了网络舆情的立体化、高效率传播。在网络群体传播语境下,现实与虚拟空间的传播能够交织进行,网民的群体意识也得以增强,网络舆情呈现出规模化、强有力的传播态势。同时,网络群体成员的舆情表达常常表现出非理性从众、极端冒险和舆论暴力等特征,从而往往使网络群体传播具有“沉默的螺旋”效应、“群体极化”效应和“网络舆论暴力”倾向。
With the development of network communication, a variety of network applications, especially microblogging, can be fully utilized, which greatly facilitates the three-dimensional and high-efficient dissemination of public opinion on the Internet. In the context of the internet community communication, the communication between the reality and the virtual space can be carried out in an intertextual manner. The group awareness of netizens has also been enhanced, and the internet public opinion shows a large-scale and powerful communication situation. At the same time, the public opinion expression of the members of the network group often shows characteristics of irrational publicity, extreme risk-taking and public opinion violence, which often make the network group communication have “silent spiral effect”, “group polarization” effect and Internet media violence "tendency.