推荐理由:本书作者孙路弘是营销及销售行为专家,高级营销顾问,兼具国内外丰富的营销、销售经验,对国际化的营销、销售行为理论有着自己独到的研究和见解。他以西方缜密的思维结合中国本土多变的现实,提出操作性强且可以落实的执行步骤和方法,切实改善了中国企业在营销方面的竞争实力。 Recommended reason: The author of the book Sun Lu Hong marketing and sales experts, senior marketing consultant, both domestic and international rich marketing, sales experience, the international marketing, sales theory has its own unique research and insights. With careful thinking in the West and the ever-changing reality in China, he put forward operational steps and methods that are practical and implementable, and effectively improved the competitiveness of Chinese enterprises in marketing.