随着城市化进程的不断推进,城市高速化的生活方式加大了人们的城市生活压力,因此,独具特色和情怀的乡村旅游逐渐成为了城市生活人群释放压力、休闲度假和回归自然的重要途径。但是由于乡村旅游产业在经营管理方面尚存在着一些不足,因此,在产业结构优化升级和长期发展上仍需坚持以市场为导向,全面加强乡村旅游产业的资源配置、产品创新和营销宣传,从而为推动乡村旅游产业好而快的发展创造条件。 With the continuous progress of urbanization and urbanization, the accelerated urban lifestyle has put people’s stress on urban life. Therefore, the unique and sentimental rural tourism has gradually become an important measure for relieving stress, relaxing and returning to nature for urban life groups way. However, there are still some shortcomings in the operation and management of rural tourism industry. Therefore, it is still necessary to adhere to the market orientation in the optimization and upgrading of industrial structure and the long-term development of rural tourism industry, and comprehensively strengthen the resource allocation, product innovation and marketing promotion of rural tourism industry. To promote the good and fast development of rural tourism industry to create the conditions.