每一个获得成功的企业,都有众多的研究人员去总结、推广他们成功的经验。而每一个希望自己的事业同样获得成功的企业经营者,也都把这些成功企业的经验奉为圭臬。可是对于那些经营失败的企业,人们的必趣显然没有那么大了,鲜有人对企业经营的失败进行研究。这是经营管理研究中的不足。成功的企业固然可以为企业管理理论提供有益的经验;失败的企业又何尝不能为企业管理理论作出贡献呢?随着我国改革开放大环境的转变,企业经营的风险空前地增加了。如果说在吃大锅饭的时代,企业经营的失败研究还提不到日程上来的话,那么在企业经营环境多变的今天,企业经营失败的研究,应该成 Every successful company has a large number of researchers to summarize and promote their successful experiences. And every enterprise manager who wants his own business to succeed is also regarded as the experience of these successful companies. However, for those companies that failed to operate, people’s interests are obviously not that big. Few people have studied the failures of business operations. This is a deficiency in management research. A successful company can, of course, provide useful experience for business management theories; why can failing companies not contribute to the theory of business management? With the transformation of China’s reform and opening up environment, the risks of business operations have increased unprecedentedly. If we say that in the era of eating big pots, if the study of failures in business operations fails to come up on the agenda, then in today’s ever-changing business environment, research on business failures should be