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体现中国特色是当前中国动画事业发展的主要方向,如何体现中华民族特有的文化理念、审美理想和情调趣味,创作中如何融入到内容形式、格调表现手法上,目前尚无系统深入的研究,动画业界也迫切需求。本文从本土元素运用的误区及其原因分析入手,强调继承发扬民族精神、文化内涵和审美理论的重要性,主张强化动画原创队伍建设,提出推动动画事业发展的精品工程文化战略,推动中国动画事业朝着中国特色道路深入发展。
Embodying Chinese characteristics is the main direction for the development of China’s current animation industry. How to embody the unique cultural concept, aesthetic ideal and mood of the Chinese nation, how to integrate it into the form of content and style of performance in the creation, there is no systematic and in-depth research, animation The industry is also in urgent need. This article starts with the analysis of the misunderstandings of local elements and their causes, emphasizes the importance of inheritance and development of national spirit, cultural connotation and aesthetic theory, advocates strengthening the construction of original animation team, puts forward the excellent project culture strategy to promote the development of animation and promotes the Chinese animation business Toward the development of Chinese characteristics.