现如今,面对越来越严峻的媒体竞争环境,从渠道到内容,从观众到市场,从内容制作到人才团队……新形态的传播发展速度迅猛,仿佛一夜之间,人们的生活已被新媒体包围,传统媒体工作已被新媒体颠覆,大家都感受到了新媒体的强大能量与冲击。新的形势倒逼传统媒体必须加速转型,加大与新媒体融合发展的空间。因此,电视媒体要想被动变为主动,就必须跟上新规律、新形式,不断创新探索融合发展之路。融合多渠道——全方位营销势在必行 Nowadays, in the face of more and more severe media competition environment, from channel to content, from audience to market, from content production to talent team ... The spread of new forms of development is rapid, as if overnight, people’s lives have been Surrounded by the new media, the traditional media work has been subverted by the new media. Everyone feels the powerful energy and impact of the new media. The new situation has forced the traditional media to accelerate the transformation and increase the space for integration with new media. Therefore, if the television media wants to become a passive initiative, it must follow the new laws and new forms and keep innovating to explore ways of integrating development. Multi-channel integration - all-round marketing is imperative