在全面改革及经济新常态的背景之下,我国体育服务业在面临问题的同时也孕育着巨大的发展机遇。要充分的对新常态进行认识并适应它,将发展的机遇牢牢把握住,对挑战要积极的采取措施予以应对,重点提升自身的能力及实力。本文在对政治和经济的环境变化和我国体育服务业之间的关系进行叙述的基础上,分析了经济新常态背景下我国体育服务业面临的问题及发展的机遇。 Under the background of the comprehensive reform and the new economic normal, the sports service industry in our country is pregnant with enormous opportunities for development while facing problems. We should fully recognize and adapt to the new normal, firmly grasp the opportunities for development, take active measures to deal with the challenges and focus on enhancing our own capabilities and capabilities. Based on the description of the relationship between political and economic environment changes and the sports service industry in our country, this article analyzes the problems and opportunities for the development of sports service industry under the new economic normal in China.