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在本专栏讨论过的中国农药创新的三大内容(传统化学农药创新;生物农药创新和农药经营模式的创新)中,农药经营模式的创新,特别是中国非专利农药出口经营模式创新是大有作为的。目前,中国农药企业生产生产和销售的农药基本上是非专利产品。可以说中国是世界上最大的非专利产品生产和供应国(仅就产品吨位而言)。中国农药企业的仿制能力和产品质量是绝对的优势,而营销和服务能力又是绝对的劣势。现行的中国农药出口经营模式必须改变,创建一种先进的营销模式,把开发国际非专利农药市场的事业作大、做强是中国农药行业的当务之急。为此,笔者提出一个大胆的设想,即在国内由
Among the three major innovations in pesticides in China discussed in this column (innovation of traditional chemical pesticides, innovation of biological pesticides and innovation of pesticide business models), innovations in pesticide business model innovation, especially in China’s non-patent pesticide export business model innovation, are promising . At present, the pesticides produced, produced and sold by Chinese pesticide companies are basically non-patent products. It can be said that China is the largest producer and supplier of generic products in the world (for product tonnage only). The imitation ability and product quality of Chinese pesticide enterprises are the absolute advantages, and the marketing and service capabilities are the absolute disadvantage. The current pesticide export business model in China must be changed to create an advanced marketing model. It is imperative for the pesticide industry in China to develop and enhance the cause of developing the international generic patent pesticide market. For this reason, I propose a bold idea, namely in the country by