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奥运会发展至今,其规模空前庞大,已经成为一个全球性的盛会。其影响力和知名度已经不可同日而语,其中蕴含的无限的商机更是被商家广为关注。随着奥林匹克品牌在世界范围的广泛传播,奥运会因其撼动全球的品牌影响力,无疑成为企业宣传自身产品的营销平台首选。现代奥林匹克运动的发展,奥林匹克组织在商业营销范畴也大获成功!奥林匹克组织将所有的权利集中在一起,形成了独家的营销方案,为商业公司进入奥林匹克舞台提供了优越的“一站式购物”的便利条件;而商家也更加符合奥林匹克“重在参与”的精神,为奥林匹克组织增加商业利润增长点,传播奥林匹克精神铺平了道路。
The development of the Olympic Games so far, its unprecedented scale, has become a global event. Its influence and popularity have been outdated, which contains unlimited business opportunities is even more attention by businesses. With the wide spread of the Olympic brand around the world, the Olympic Games will undoubtedly become the first choice of marketing platform for enterprises to advertise their own products because of their influence on global brands. The Olympic Organization has also succeeded in the area of commercial marketing through the development of the modern Olympic Movement. The Olympic Organization brings together all its rights to form an exclusive marketing program that provides superior “one-stop shopping” for commercial companies to enter the Olympic arena “And merchants are more in line with the Olympic ” emphasis on participation "spirit, paving the way for the Olympic Organization to increase business profit growth point, dissemination of the Olympic spirit.