本文通过对“江西风景独好”旅游品牌的研究,总结出不断创新旅游促销方式,构建多层次旅游目的地品牌体系,探索政府主导的旅游营销组织模式,申报荣誉称号重视品牌价值提升等营销策略,同时提出建议策略和营销活动。 This paper summarizes the innovative tourism promotion methods, constructs a multi-level tourism destination brand system, explores the government-led tourism marketing organization mode, declares the honorary title and emphasizes the brand value promotion through the research on the tourism brand “Jiangxi scenery is unique” Marketing strategy, while suggesting strategies and marketing activities.