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2005年广告业的发展是专业化、细分化,国际广告公司本土化和本土广告公司国际化相得益彰,整合资源是国际广告商和本土广告商面临的重大课题,人才竞争更加剧烈,资本的运营更加灵活,使得广告市场变幻莫测。本土化创意、国际化运营更为突出,品牌构筑于运营,将成为中国广告市场的宠儿。未来十年内,我国广告业仍会高速发展,应该会在15—20%。广告市场繁荣发展的同时,也存在不少问题,市场面临重新洗牌,新的游戏规则已经在酝酿之中。
In 2005, the development of the advertising industry was specialized and subdivided. The localization of international advertising agencies and the internationalization of local advertising companies complement each other. The integration of resources is a major issue for international advertisers and local advertisers. Competition for talents is intensified. Capital operation More flexible, making the ad market unpredictable. Localization of creative, more prominent international operations, brand building in the operation, will become the darling of China’s advertising market. In the next ten years, the advertising industry in our country will still develop at a rapid pace, which should be 15-20%. While the advertising market is booming, there are still many problems. The market is facing the reshuffle of cards. The new rules of the game have already been brewing.