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(一)可行性论证不足,盲目建场。 一些市场在组建时对当地装饰市场的容量和消费需求估计过高,在“办市场、赚大钱”的思想支配下,急于建场,急于求成;还有的城市和地区缺乏建立市场的全面规划和合理布局,在一个城市或一个区段甚至一条街道连续组建多家规模宏大的市场。由于建场时的急于求成和缺乏全面的调研论证,结果形成市场建成后场内空空荡荡,既无生产厂家进驻,又无消费者购买,所谓“有场无市”,正是这些市场的真实写照。
(1) Insufficient feasibility demonstration and blind establishment of the field. Some markets have overestimated the capacity and consumer demand of the local decoration market at the time of establishment. Under the dictate of “doing market and making big money”, they are eager to build the site and are eager to achieve success; other cities and regions lack comprehensive market establishment. Planning and rational distribution, in a city or a section or even a street to form a number of large-scale market. Due to the urgency of building a site and the lack of comprehensive investigation and demonstration, the result is that the market is empty and empty after the completion of the market. There are neither manufacturers stationed nor consumer purchases. The so-called “without market” is precisely the market. True portrayal.