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随着我国旅游业的蓬勃发展,乡村旅游已经成为旅游业中不可或缺的一部分,薰衣草庄园是其中典型的一种类型。本文对大连紫云花溪薰衣草庄园的旅游发展问题进行了探析。大连紫云溪薰衣草庄园存在六方面的问题,具体包括:(1)香草种植种类单一(2)游客参与度低(3)宣传力度较弱(4)年收入分布不平均(5)旅游服务设施不完善(6)对创新重视程度不高。结合我国乡村旅游的发展趋势,提出了促进大连紫云溪薰衣草庄园发展的对策与建议:(1)注意生态与可持续发展加大建设投入(2)加强科技服务,加大创新力度(3)加强宣传力度(5)根据旅游产品生命周期,确定经营战略(6)加强游客参与度(7)增加种植种类。
With the vigorous development of tourism in China, rural tourism has become an indispensable part of tourism. Lavender manor is one of the typical types. This paper analyzes the tourism development of Lavender Manor in Huaxi, Dalian. Dalian Ziyun Creek Lavender Manor has six problems, including: (1) a single species of vanilla cultivation (2) low participation of tourists (3) weak publicity (4) uneven distribution of annual income (5) tourism service facilities Imperfect (6) the degree of emphasis on innovation is not high. Combined with the development trend of rural tourism in our country, the countermeasures and suggestions to promote the development of Lavender Manor in Ziyun River in Dalian are put forward: (1) Pay attention to ecological and sustainable development, increase investment in construction (2) Strengthen science and technology service and increase innovation (3) Strengthen publicity efforts (5) Determine business strategy based on the life cycle of tourism products (6) Increase visitor participation (7) Increase planting types.