随着社会和科技的发展,人们的生活水平不断提高,在满足物质追求的同时更注重精神层次的需求。旅游成为了大部分人放松身心、开拓视野的最好方式。但在旅游业高速发展的现在,一般旅行社通常都不能满足旅客的需求,导致旅游过程中会出现很多问题,因此个性化旅游就应运而生,即从旅客的需求出发,对整个旅程进行全方位的策划。 With the development of society and science and technology, the living standards of the people are constantly improving, while paying more attention to spiritual needs while meeting the material pursuit. Travel has become the best way for most people to relax and broaden their horizons. However, with the rapid development of tourism, most travel agencies usually can not meet the demand of tourists and cause many problems in their travels. Therefore, personalized travel has come into being, that is, from the needs of passengers, to the full range of travel Planning.